What is Audience Research?

Audience Research is defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, interests, knowledge, preferences and behaviors with respect to prevention issues.

  • Audience research can inform your branding, markets, price point, customer service needs, as well as your organic and paid marketing strategy. This is crucial to creating a content strategy for your brand because to create content that connects, you need to understand who you are talking to.

Importance of Audience Research

  • Audience understanding – Conducting audience research will enable you to get a better understanding of your audience, which in turn will help you connect with your customer and help your company grow. It enables you to be customer-centric, rather than product led in your thinking, for example.

  • Decision making – Audience research can help you prioritise how best to meet their needs or decide who to focus on, how to reach them, or what to offer them.

  • Proving hypotheses – It can also help provide evidence for marketing claims that you may want to make but (as yet) have no evidence to support.

Years experience


Years experience
Certified experts


Certified experts
End user satisfaction


End user satisfaction
Global reach


Global reach
Service desk


Service desk

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Mobile app development include

  • android11


    Our dedicated Android development team will help you building custom mobile apps with all new latest technology.

  • iosnw


    Dxgsofts developers create world class iOS apps flawlessly using Swift programming language.

  • flutter-1


    Flutter is Google’s open source UI software development kit. We can help you develop applications for Android, iOS, Linux, Mac, Windows, Google etc.

  • tensrflow

    Tensor Flow

    TensorFlow is an end-to-end open source platform for machine learning.  Our developers can create Deep Learning models directly.

  • firebase


    Using Firebase we can help you quickly develop high quality apps and grow your business.

  • xamarin


    With Xamarin development tool our developers can build native iOS and Android apps, as well as Windows and Mac apps for you.


Our services provide a unique range of benefits

  • Control IT Costs

    You can scale your IT Costs according to your requirements and only pay for what you need. Whether that be increasing or decreasing staff, or IT project work.

  • Trusted IT advisor

    Through regular account management meetings your Managed IT service company will be able to oversee your overall IT roadmap and become your trusted advisor.

  • Economy of scale

    As your business grows, its support structure needs to grow, too. When you use a managed IT service you can scale your business up or down with nothing more than a simple discussion.

  • Increased efficiency

    You’ll have your IT needs outsourced to a team of IT experts, and during times where you need additional project support, your managed IT provider supplies the extra staff.

  • Small initial investment

    Managed IT services help you offset the initial investment of technology costs. Rather than spending thousands of dollars on hardware and software upfront.

Stop wasting time and money on technology. Let’s get started

Dxgsofts are always accommodating our diverse needs and we feel like they are a part of our company rather than an external supplier.
John H. Bedard, Jr
Pricing and Plan

1 monthly fee for all IT services. No costly surprises